Although Gavin & Stacey found love in Barry, property developers have generally given the place the cold shoulder. The former Butlins Holiday Camp site at Nell's Point, has been vacant ever since the buildings were demolished by Vale of Glamorgan Council, who own the site, in 2002, six years after the camp closed.

Now the Council have instructed Knight Frank to sell the ten acre site, what remains of the camp since part of it was developed for housing in 1995. Also being sold is a Grade II-listed former toilet block on an adjacent 0.4 acre site. Its asking price is not being disclosed, an indication that the Council is looking for investment and may contribute the site for the right proposals.

For the past year, part of the site has provided temporary overflow parking for visitors close to the resort’s Eastern Promenade, with further additional parking provided on the site just before the summer season.

The Eastern Promenade is itself the subject of major regeneration plans due for delivery next year.

Lis Burnett, Vale of Glamorgan council cabinet member for regeneration, innovation, planning and transportation, said: “The council has recently submitted planning and listed building applications for the much-awaited regeneration of the Eastern Promenade at Barry Island.

“This is therefore the perfect time to bring forward the development of the Nell’s Point site to create an exciting tourism destination for everyone who visits Barry Island. Attracting private investment in the site is the key to achieving this goal.”

The Welsh government has funded £692,000 to start the regeneration of Barry Island. At the former Butlins site a space  to host local events and the temporary car park have been funded. Closed shops will be revamped and some money will also be used for designing further improvements to the holiday resort, as part of a £3.3 million regeneration project for the town.

Neil Francis of Knight Frank said: “In marketing this landmark site we are seeking development proposals that are sustainable and in line with its prominent nature, while being commercially viable and, most importantly, realistic and deliverable.”

Since the holiday park on the site closed, the Nell’s Point site has been the subject of various marketing reports suggesting tourism uses.